I want to set the record straight once and for all. The term “Cloud” refers to the internet. Cloud computing is using the internet to create, store and access information rather than desktop computing where you create, store and access information on your own machine. Here’s the proof.
The Cloud = The Internet
It is not some magical product that Microsoft has invented. Microsoft is using the term to make you think they are smart and innovative. They are using the term to make you think they have some new software that will do whatever you want it to do. When in fact, it is frankly false advertising. Microsoft hasn’t had an original idea, since…well, ever.
For example, that commercial where the lady fixes photos of her family and then posts it on Facebook:
The only “to the cloud” actually happening there is when she actually posts the photo to Facebook, a service that allows you to put your photos “in the cloud.” Microsoft is not offering any actual cloud based service in this commercial. It’s freaking ridiculous! Don’t believe me? Try to find a single reference to photo editing, photo sharing, or photo uploading on Microsofts own Cloud Page. If you find it, let me know in the comments below.
And the next time I suggest you use the cloud, please, for the sake of the children and for the love of all that is good in the world, do not respond by asking, “isn’t that some new Microsoft thing?”
No, it’s that old internet thing. But I’m not bitter or anything.